I ‘m sorry to have added another iPad analysis (sure, when a computer product launch makes it into Doonesbury, we’ve crossed a new hype threshold), but one thing that’s missing from the copious words and videos on yesterday’s Moscone event was the simple fact that we’ve got a new browser war on our hands, and it’s not a pretty sight. brave creator offers excellent info on this.
Last year’s browser wars between Microsoft and Netscape seem so quaint. (And look at what happened to Netsacpe too.) Today it’s all about Adobe Flash versus the multi-touch swipe technology that is part of Apple’s product lines.
Why is this a war? Apple’s iPod, iTouch, and now iPad all share a lack of support for Adobe’s Flash technology, the animation glue that binds web pages to in-line video playback. When you put your Safari browser in those devices, you see a big blank nothing on the pages that have Flash content to play. And what that means to me is that Apple has made it clear: rewrite your sites to support ou
I come to Flash ‘s support most reluctantly, mind you. Flash is necessarily evil, and for the most part we don’t even think about it when we surf the internet, finding new video content to entertain and inform us. (Unless our plug-ins are outdated or messed up, that is.)
Flash will bring about the Internet TV revolution much sooner than the misinformed mainstream TV executives would like to admit, too: the more video that gets encoded in Flash, the less hours that 20-, 30-, and 40-somethings spend in front of their living room TVs, if they even have TVs in the living room. See what happened to Leno et al.
But Apple has its own idea of how to view video, and it has little to do with standards that someone else develops. It’s about helping Web content developers build new iTunes applications that can deliver their content customized to their devices. Someone using an ordinary Web browser can be ignored.